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About us

Welcome to a hardware company with a heart! We look forward to working with you.

After looking at alternatives

Our journey began in 2013

bfreborn.com is an eCommerce company that sells enterprise server hardware products for over nine years. —but we’re much more than just a website. We’re a team of great people who win and lose together (we prefer winning!).

Our Company was established in 2013 and is located in London, United Kingdom. We have a total of 5,000 square feet of warehouse facilities in both London and Hong Kong,which has the equipment and experienced staff needed to meet the most rigorous IT hardware requirement. We are committed to offer products at competitive prices, prompt shipments, hassle-free returns, and warranty support. We know customers are looking for Quality, Price and Service while making their decisions on what to buy and where to buy. That is why we leverage our years of experience and expertise in procurement and supply of enterprise computing components and computer parts.

A perfect fit for your every day life

Designed to reducing resource waste

We are proud to reduce the tech waste impact on our environment by extending the life of technological resources. On every continent, we are providing IT equipment hardware priced 50 – 90% less than the new retail cost. This reduces your carbon footprint, while saving you money at the same time. We also ship items within 24 hours of your order, which we have found makes our customers extremely happy.

Simplicity in design and form

We’re just getting started

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Our incredible team are here for you

Nicole Williams

Company Director
"Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends."

Bjorn Gunnarson

Head of Design
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you."

Charlotte Banks

Research & Development
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer focus can’t be copied."

Sam Gallagher

Customer Support
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."
I’m so happy with the service from Shoptimizer – my order was delivered within 48 hours and the thought and care they put into their products really stands out. Plus, their support is just awesome!
Sean Walsh
London, UK
Fabulous top bought as a birthday gift for a friend who wears it almost every day. Smart packaging which looks exciting and special. Very good on delivery. Will purchase it again as a gift and for myself!
Astrid Sorensen
Oslo, Norway

In the press

Free Worldwide shipping

On all orders

Easy 30 days returns

30 days retrurn guarantee

International Warranty

Offered in the country of usage

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